tag:blogger.com,1999:blog-50654390673410923332012-01-27T01:03:38.481-08:00My ProfileRoyhttp://www.blogger.com/profile/07365605275177025334noreply@blogger.comBlogger11100tag:blogger.com,1999:blog-5065439067341092333.post-49875537248874895162007-12-25T04:48:00.001-08:002012-01-27T01:03:38.571-08:00Kisholoy Roy<div dir="ltr" style="text-align: left;" trbidi="on"><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="font-size: 130%;">Kisholoy Roy</span></strong> is an Accredited Management Teacher (AMT)certified by All India Management Association. It is a prestigious national level recognition for his teaching abilities and his understanding of Retail and Marketing management as subject domains. He is an MBA in Marketing along with having a PG Diploma in Advertising Management.<strong>Roy teaches marketing, brand management, advertising, retail, services marketing and consumer behavior in some of the leading b-schools of Kolkata. Roy's professional career includes his experiences in the industry, academic research and teaching.</strong>Apart from his past and present teaching stints, Kisholoy Roy has been instrumental in conducting workshops and training programs on case study development, advertising and retail management. </div><br />Kisholoy Roy has <strong><u><span style="color: purple;">three published books</span></u></strong> on management to his credit. The synopses of the books are given below:<br /><br /><strong><span style="background-color: white; color: red;">Brand Management: An Indian Perspective</span></strong><br /><br /><em><strong><span style="color: black;"><span style="background-color: white; color: blue;">Publisher: Vrinda Publications, New Delhi <br />Synopsis of the Book:</span></span></strong></em><br /><br /><a href="http://4.bp.blogspot.com/-JcEIxKezjtk/TyJj4NNpjPI/AAAAAAAAACE/0iTyB29bo5s/s1600/mail.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" gda="true" src="http://4.bp.blogspot.com/-JcEIxKezjtk/TyJj4NNpjPI/AAAAAAAAACE/0iTyB29bo5s/s1600/mail.jpg" /></a>The text book not only introduces students to the basics of brands and the process of branding but also covers various aspects of brand management like brand positioning, brand identity, brand personality and brand architecture. It also covers various contemporary areas of brand management like branding in the Indian rural markets, retail branding and branding on the Internet. The supplementary section of the book offers 20 case studies that allow students to apply the knowledge gathered in the chapters of the book in a practical scenario along with having various technical notes on brand management. <br /><br /><strong><span style="color: red;">Retail Management: Managing Retail Stores</span></strong><br /><br /><em><strong><span style="color: blue;">Publisher: Vrinda Publications, New Delhi</span></strong></em><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><em><strong><span style="color: blue;">Synopsis of the Book: </span></strong></em><br /><br /><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><a href="http://1.bp.blogspot.com/-t-G2fdJOM4E/TyJlfI1HIhI/AAAAAAAAACM/_IXNBet-kEE/s1600/reatil.jpg" imageanchor="1" style="clear: right; cssfloat: right; cssfloat: right; float: right; height: 248px; margin-bottom: 1em; margin-left: 1em; width: 94px;"><img border="0" gda="true" height="200" src="http://1.bp.blogspot.com/-t-G2fdJOM4E/TyJlfI1HIhI/AAAAAAAAACM/_IXNBet-kEE/s200/reatil.jpg" width="135" /></a>This book discusses at length about the various perspectives of retailing business along with citing the present retail scenario in the country. It delves in detail about the various operational and managerial activities at retail stores. At the end of each chapter, there are a number of questions that will test a student’s understanding of a chapter. The supplementary section of the book comprises of several industry insights and case studies focusing on various perspectives of retailing. The section is extremely enlightening as far as understanding and applying retail knowledge is concerned.</div><br /><strong><span style="color: red;">Case Studies on Celebrity Branding & Brand Endorsements</span></strong><br /><br /><strong><em><span style="color: blue;">Publisher: Vrinda Publications, New Delhi</span></em></strong><br /><strong><em><span style="color: blue;">Synopsis of the Book:</span></em></strong><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="clear: both; text-align: center;"></div><a href="http://2.bp.blogspot.com/-Ic2f3I2-g00/TyJm108jVhI/AAAAAAAAACc/M1SfIjkCuPw/s1600/case.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" gda="true" height="200" src="http://2.bp.blogspot.com/-Ic2f3I2-g00/TyJm108jVhI/AAAAAAAAACc/M1SfIjkCuPw/s200/case.jpg" width="135" /></a>This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of endorsements and impact of celebrities on brands. The questions at the end of each case study test the understanding of the students regarding the two aspects viz. celebrity branding and brand endorsements which are closely related but have actually distinct connotations.<br /><br /><br />Roy has several articles and case studies in leading management publications including peer reviewed journals of the country. Few of which have been mentioned below:<br /><br /><strong><span style="color: blue;">From Product Branding to Target Market Branding: The PepsiCo Way</span></strong><br /><br />Publication: NSHM Journal of Management Research and Applications<br />Issue: December 2010<br /><br /><strong><span style="color: blue;">The Demise and Subsequent Spiritual Resurgence of Celebrity Brands: An Empirical Study</span></strong> <br /><br />Publication: Journal of Marketing & Communication<br />Issue: January – April 2010<br /><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="color: blue;">Mall Management: The Changing Paradigm Shift</span></strong> </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Publication: Economic Challenger</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Issue: January-March 2010</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="background-color: white; color: blue;">Green Retailing: An Emerging Concept in Organized Retail Sector</span></strong> </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Publication: Advertising Express</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Issue: February 2009</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="color: blue;">Private Labels in Indian Organized Retail: An Overview</span></strong> </div><br />Publication: Advertising Express<br />Issue: July 2008<br /><br /><strong><span style="color: blue;">Movies & Their Influence on Consumer Behavior: The Chak De! India Perspective</span></strong> <br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Publication: Bhavishya- Journal of Future Business School</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"> Issue: April 2008</div><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="color: blue;">Power Brands in Reality Shows</span></strong> </div><br />Publication: SCMS Journal of Indian Management<br />Issue: July-September 2007<br /><br /><span style="color: purple;"><strong><u>CASE STUDIES:</u></strong></span><br /><strong><span style="color: blue;">Sports Celebrity Endorsements in India: Cricket and the Sourav Ganguly Saga</span></strong><br /><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Publication: Marketing Mastermind</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Issue: August 2007</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="color: blue;">Blood Diamond: A Hollywood Flick Inspiring Business Ethics?</span></strong> </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Publication: www.ecch.com</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Reference No.: 307-420-1</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="color: blue;">Pope and Product Placements: Marketers’ ‘Holy’ Connections</span></strong> </div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div>Publication: www.ecch.com<br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"> Reference No. : 506-106-1</div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><span style="color: blue;">McDonald’s Localization Strategy: Brand Unification, Menu Diversification?</span></strong> </div><br />Publication: www.ecch.com<br />Reference No.: 306-316-1<br /><br /><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;">Several of Roy's <span style="font-size: 12pt; line-height: 115%;"><span style="font-family: Calibri;">Research Papers have been invited for presentations at prestigious institutions of the country like <span style="color: red;"><strong><em>Padmashree Dr. D Y Patil University, NIT Durgapur, Nirma University, Yale Great Lakes International Conference</em></strong> <span style="color: black;">and</span> <strong><em>ASBM Bhubaneswar</em></strong></span></span></span></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><strong><em><span style="color: black; font-family: Calibri;">Public Profile on Linkedin: <a href="http://in.linkedin.com/pub/kisholoy-roy/43/a76/41"><span style="color: #351c75;">http://in.linkedin.com/pub/kisholoy-roy/43/a76/41</span></a><span style="color: #351c75;"> </span></span></em></strong></div><div style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"></div> *********************<br /><br /><div class="separator" style="clear: both; text-align: center;"></div><div class="separator" style="border-bottom: medium none; border-left: medium none; border-right: medium none; border-top: medium none; clear: both; text-align: center;"></div><img height="96" src="http://1.bp.blogspot.com/-t-G2fdJOM4E/TyJlfI1HIhI/AAAAAAAAACM/_IXNBet-kEE/s200/reatil.jpg" style="filter: alpha(opacity=30); left: 484px; mozopacity: 0.3; opacity: 0.3; position: absolute; top: 724px; visibility: hidden;" width="65" /></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/5065439067341092333-4987553724887489516?l=kisholoyprofile.blogspot.com' alt='' /></div>Royhttp://www.blogger.com/profile/07365605275177025334noreply@blogger.com1