Dr. Kisholoy Roy is a Ph.D. from Indian School of Mines (ISM) Dhanbad. He is further an Accredited Management Teacher (AMT) certified by All India Management Association. It is a prestigious national level recognition for his teaching abilities and his understanding of Retail and Marketing management as subject domains. He is an MBA in Marketing along with having a PG Diploma in Advertising Management. Roy teaches marketing, brand management, advertising, retail, services marketing and consumer behavior in some of the leading b-schools of Kolkata. Roy's professional career includes his experiences in the industry, academic research and teaching.Apart from his past and present teaching stints, Kisholoy Roy has been instrumental in conducting workshops and training programs on case study development, advertising and retail management.
Kisholoy Roy has six published books on management to his credit. The synopses of three of the six books are given below:
Brand Management: An Indian Perspective
Publisher: Vrinda Publications, New Delhi
Synopsis of the Book:
The text book not only introduces students to the basics of brands and the process of branding but also covers various aspects of brand management like brand positioning, brand identity, brand personality and brand architecture. It also covers various contemporary areas of brand management like branding in the Indian rural markets, retail branding and branding on the Internet. The supplementary section of the book offers 20 case studies that allow students to apply the knowledge gathered in the chapters of the book in a practical scenario along with having various technical notes on brand management. Retail Management: Managing Retail Stores
Publisher: Vrinda Publications, New Delhi
This book discusses at length about the various perspectives of retailing business along with citing the present retail scenario in the country. It delves in detail about the various operational and managerial activities at retail stores. At the end of each chapter, there are a number of questions that will test a student’s understanding of a chapter. The supplementary section of the book comprises of several industry insights and case studies focusing on various perspectives of retailing. The section is extremely enlightening as far as understanding and applying retail knowledge is concerned.Case Studies on Celebrity Branding & Brand Endorsements
Publisher: Vrinda Publications, New Delhi
Synopsis of the Book:
This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of endorsements and impact of celebrities on brands. The questions at the end of each case study test the understanding of the students regarding the two aspects viz. celebrity branding and brand endorsements which are closely related but have actually distinct connotations.Roy has several articles and case studies in leading management publications including peer reviewed journals of the country. Few of which have been mentioned below:
From Product Branding to Target Market Branding: The PepsiCo Way
Publication: NSHM Journal of Management Research and Applications
Issue: December 2010
The Demise and Subsequent Spiritual Resurgence of Celebrity Brands: An Empirical Study
Publication: Journal of Marketing & Communication
Issue: January – April 2010
Mall Management: The Changing Paradigm Shift
Publication: Economic Challenger
Issue: January-March 2010
Green Retailing: An Emerging Concept in Organized Retail Sector
Publication: Advertising Express
Issue: February 2009
Private Labels in Indian Organized Retail: An Overview
Publication: Advertising Express
Issue: July 2008
Movies & Their Influence on Consumer Behavior: The Chak De! India Perspective
Publication: Bhavishya- Journal of Future Business School
Issue: April 2008
Power Brands in Reality Shows
Publication: SCMS Journal of Indian Management
Issue: July-September 2007
CASE STUDIES:
Marketing To Kids: The Chhota Bheem Saga
Publication: Economic Challenger Journal
Issue: July-Sept 2014
Negative Impact of Consumer Fashion Trends: The Gillette Example
Publication: Economic Challenger Journal
Issue: Jan-Mar 2014
Sports Celebrity Endorsements in India: Cricket and the Sourav Ganguly Saga
Publication: Marketing Mastermind
Issue: August 2007
Blood Diamond: A Hollywood Flick Inspiring Business Ethics?
Publication: www.ecch.com
Reference No.: 307-420-1
Pope and Product Placements: Marketers’ ‘Holy’ Connections
Reference No. : 506-106-1
McDonald’s Localization Strategy: Brand Unification, Menu Diversification?
Publication: www.ecch.com
Reference No.: 306-316-1
Several of Roy's Research Papers have been invited for presentations at prestigious institutions of the country like Padmashree Dr. D Y Patil University, NIT Durgapur, Nirma University, Yale Great Lakes International Conference , ASBM Bhubaneswar, VIT, K J Somaiya Instt of Management Studies and IIM Calcutta
Public Profile on Linkedin: http://in.linkedin.com/pub/kisholoy-roy/43/a76/41
Reviews from some of Roy's former Students -
Semanti Ghosh of IILM Business School (HR Specialization)
says:
"I shall recommend Sir as a Marketing Professor as I got the
opportunity to be his student during my MBA Days.His classes have always
been very interesting as he used to explain us all the topics in a very
practical and realistic way.The study material which he used to provide
us was very different and example oriented....specially the Brand
Marketing presentations and case studies helped us a lot to explore our
knowledge and ideas of marketing.
In one sentence I can say........
"Many Teach, Few Inspire"...and Sir is one of those few."
Radhesh Prasad of Academy of Professional Excellence (Marketing Specialization)
says:
"I have got the privilege to attend few classes of Kisholoy sir
during the 3rd semester of my PGDM course. Few things are really nice in
his teaching skill like he present the things in a very concise and
simple form which is very easy to understand, use good nos. of relevant
examples which also help to remember the topic etc. "
Sayon Biswas of Globsyn Business School Kolkata on behalf of his Learning Group (Marketing Specialization) says:
"On the last day of our college, we just wanted to extend our heartfelt thanks for all your efforts and belief in us. It
is because of your assignments that we all learnt to work as a team,
learnt leadership, responsibility, working for each other and frankly
speaking how to make a brand since LG-2 did become a brand because of
your confidence in our work. Having said all this, we cannot put in words in a mail all that you have done for us. We
just want you to know that though we will move out of campus, yet we
will take with us the enriching experience with you and we will miss you
and our conversations."
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